Go-to-market · Customer success · Partnerships

I help companies win customers, keep them, and grow them.

At Magic EdTech I lead customer success and business development, and 85% of my accounts renewed last year. I've also taught math for fifteen years, so I know how to make a product make sense to the people using it.

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Where I've worked

Magic EdTech · Shoelace Learning · Design Exchange · Sylvan Learning · Duck Learning

The account-health dashboard I built. This copy uses made-up accounts, so you can click through it.

  • 85%of my accounts renewed last year
  • 2024, 2025Customer Champion of the Year at Magic EdTech
  • 15+ yearsteaching K–12 math, kindergarten to SAT prep

Three things I built, and who still uses them

Each one started with something my team, my clients or my students needed and didn't have.

01 · Customer success

No dashboard? I built two.

Engineering had no time to build an account-health dashboard, so I taught myself and built it. Then I built a second one for our services portfolio. My team still uses both to track usage, renewals and the health of every account.

A portfolio nobody could see →a team that spots at-risk accounts before renewal
Platform accounts dashboard →Usage, renewals and account health for publishers on a SaaS learning platform. Services portfolio dashboard →Margins against target, project health, delivery variance and contract renewals.

Both use made-up accounts so you can click through them.

02 · Teaching & curriculum

Math as pictures students can reason with.

I've taught math across K–12 for over fifteen years, with Singapore Math (grades 2–8) as my specialty, and helped publishers build it into their curricula. These walkthroughs come from webinars I scripted and delivered for teachers. Pick one and step through it.

A word problem a student couldn't crack →a student who can solve it and explain why

Number bonds

Part, part, whole

Number bond: a whole of 6 splits into parts 2 and 4. 2 + 4 = 6, and covering a part turns it into subtraction: 6 − 2 = 4.WHOLE624PARTPART2 + 4 = 6?6 − 2 = ?6 − 2 = 4
  1. Start with the whole: 6.
  2. Split it into two parts, 2 and 4.
  3. Read it as addition: 2 + 4 = 6.
  4. Cover a part and the same picture asks a subtraction question: 6 − 2 = ?
  5. The missing part is 4. The same picture also gives 4 + 2 = 6 and 6 − 4 = 2.

Number bonds

Breaking up a multiplication

Number bond for 143 times 3: 143 splits into 100, 40 and 3. Times 3 each gives 300, 120 and 9, which add to 429.143× 3100403× 3 = 300× 3 = 120× 3 = 9300 + 120 + 9 = 429
  1. 143 × 3 looks hard to do in your head.
  2. Split 143 into hundreds, tens and ones: 100, 40 and 3.
  3. Multiply each part by 3. Each one is easy on its own.
  4. Add the products: 300 + 120 + 9 = 429.

Bar model

Two steps instead of five

A basket holds the same number of apples and pears. Eric eats 5 apples and 1 pear. Now there are twice as many pears as apples. How many pears are left?

Bar model: equal bars for apples and pears. Apples: 5 eaten, 1 unit left. Pears: 1 eaten, 2 units left. 5 equals 1 plus 1 unit, so 1 unit is 4 and 2 units are 8.ApplesPears5 eaten11 unit1 unit1 unit51 + 1 unit
  1. Draw two equal bars. The basket starts with the same number of apples and pears.
  2. Cross off what Eric eats: 5 apples and 1 pear.
  3. Now there are twice as many pears as apples. The apples left are 1 unit, and the pears left are 2 units.
  4. The bars started equal, so 5 matches 1 + 1 unit. 1 unit = 5 − 1 = 4. 2 units = 4 × 2 = 8 pears.

Bar model

A harder one: before and after

A dealership sells only sedans and SUVs. If it sells 36 sedans and adds 36 SUVs, it has equal numbers of each. If it sells 8 SUVs and adds 8 sedans, it has twice as many sedans as SUVs. How many sedans did it start with?

Bar model: the sedan bar is the SUV bar plus 36 plus 36. Selling 8 SUVs leaves 1 unit; adding 8 sedans makes 2 units. The second unit is 8 + 36 + 36 + 8 = 88.SedansSUVs3636−8+81 unit1 unit8 + 36 + 36 + 8 = 88
  1. Selling 36 sedans and adding 36 SUVs would make them equal, so the dealership starts with 36 + 36 more sedans than SUVs.
  2. Now sell 8 SUVs and add 8 sedans.
  3. Sedans are now twice the SUVs. The SUVs left are 1 unit, so the sedans are 2 units.
  4. The second unit is 8 + 36 + 36 + 8 = 88. 2 units = 176, so the dealership started with 176 − 8 = 168 sedans.

Picture first

The Pythagorean theorem, counted

Right triangle with sides 3, 4 and 5. A 4 by 4 square (16) sits on one side and a 3 by 3 square (9) on the other. The 25-square grid on the long side fills with exactly those 16 and 9 squares.43516925
  1. A right triangle with sides 3, 4 and 5.
  2. Build a square on each short side. Count them: 16 and 9.
  3. Build a square on the long side. It holds 25.
  4. Move the 16 and the 9 onto it. They fill it exactly: 16 + 9 = 25, so a² + b² = c².

03 · Course development

Test questions, without the hand-writing.

I ran the team that developed a set of healthcare certification prep courses. I built the test questions with the programs' subject-matter experts, then automated the workflow that generates them.

Test questions written one by one →a course team that no longer writes questions by hand

How the workflow runs

  1. Experts and I define the questionsBuilt with each program's subject-matter experts.
  2. The workflow generates themAutomated, instead of written one by one.
  3. They go into the coursesHealthcare certification prep, across the set.

Credentials & recognition

I've been teaching since high school.

Husena Jadliwala

And I still do, including volunteer math classes on weekends. I trained as a biomedical engineer in Singapore. Since then I've written curriculum, run a nonprofit's public programs, led a learning center, sold edtech into schools, and hosted Educator Insights, Magic EdTech's podcast on the future of edtech. Through all of it, I chase the aha moment, for students, clients, and anyone using what I build.

Give me a new team, subject, or client with no playbook, and I'll work out how to make it run.

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